Friday, November 2, 2012

Green tea effective in treating acne




Suh Dae-hun, Seoul National
University Hospital professor
Those who are suffering from acne might consider buying a pack of green tea. A research team at Seoul National University Hospital has found that an extract from the green tea leaf is very helpful in treating acne.
The research led by professor Suh Dae-hun at the hospital was published in the Journal of Investigative Dermatology, a top journal in the field.
Acne is a very common skin disorder, especially among teenagers and young adults. Though it is not a critical disease, it is very stressful for people who are interested in how they look and emotionally sensitive. Sometimes it bothers the patient throughout life and leaves scarring on the face if not properly treated.
Acne is caused by increased sebum production, keratinization, bacteria or inflammation. Diverse drugs have been used for treatment, but these drugs often involved side effects and discomfort such as burning and irritation, or abnormalities with regard to liver enzymes and the level of cholesterol. Some medication for acne is banned for pregnant women. Hence, dermatologists have been looking for development of new medicine that can effectively treat acne with fewer side effects.
a. Before clinical trial
b. After eight weeks of EGCG treatment
c. Before clinical trial
d. After eight weeks of placebo application
The Seoul National University Hospital research team focused on epigallocatechin-3-gallate (EGCG), the major polyphenol in green tea, as it has been drawing the interest of researchers in recent years for its potent anti-carcinogenic, anti-inflammatory and antimicrobial activities. They found out that EGCG is effective in acne treatment — it decreases lipid production in cells, which is meaningful when considering that excessive sebum production is the main cause of acne. It also decreased the bacteria that cause acne as well as suppressing secretion of IL-1 alpha, which is involved in keratinization of hair follicles.
Clinical trials also proved the effectiveness of the green tea extract. The research team applied medicine including EGCG on one side of the cheeks of 35 patients suffering from acne, twice a day for eight weeks. On the opposite side of the cheek they applied a placebo.
The cheek where EGCG was applied saw a 79 percent decrease in non-inflammatory acne and an 89 percent drop in the inflammatory variety. Meanwhile, there was little change in the acne on the other cheek where the placebo was applied. It also showed better results compared with retinoid based medicine which decreases acne by between 57 percent and 62 percent. What is even better, there were no major side effects during the clinical trials, and patient satisfaction was high.
“There has been a clinical need for an ointment which simultaneously suppresses the diverse causes of acne, including excessive sebum production, but there was almost none. We found out through our research that EGCG, the major component of green tea, plays such role,” professor Suh said. “We proved it not only with the clinical trials but also at the molecular level,” he added.

New names given to peaks on Dokdo islets


The Korean government has given official names to the two peaks of the Dokdo islets for the first time in 64 years.

The Land, Transport and Maritime Affairs Ministry recently opened a session of the National Committee on Geographical Names and said Sunday that it gave new names to the peak on East Dokdo ("Usanbong") and that on West Dokdo ("Daehanbong").

There had been no official names for peaks on Dokdo. A non-governmental organization related to Dokdo had called them “Ilchulbong” in the sense that the country`s first sunrise can be seen there. The name, however, did not get government approval.

North Gyeongsang Province and Ulleung County in April started the movement to name the two peaks after the territorial row over the islets with Japan began to worsen.

The eastern peak (98.6 meters above sea level), where the KT power transmission tower and Dokdo security barracks are located, received the name “Usanbong” considering that the islets were called “Usan” in the Joseon Dynasty. The western peak (168.5 meters above sea level) received the name “Daehanbong,” symbolizing the Korean Peninsula.

The National Committee on Geographical Names also changed the names of other regions of Dokdo that had inauthentic foreign names. The southern boulder on the eastern peak has its name changed from “Dongki Rock” to “Haenyeo Rock” since it was a place where female divers used to rest.

The name "Tank Rock” has been replaced with “Jeoncha Rock.” “Tanggeon Rock” has also been reclassified as a peak rather than a rock, thus making Dokdo an island with three peaks.

Source: http://english.donga.com

Birds of a feather




Three ibis born this year as part of a project to revive the species in the country enjoy their day at the ibis restoration center in Changnyeong County, South Gyeongsang. Designated as Natural Monument No. 198 and last seen near the inter-Korean border village of Panmunjom in 1978, two ibises, one male and female, were adopted from China in 2008 to restore the species in the country, whose number now reaches 19. [YONHAP]



Gangnam jockeying for center of 'hallyu' tourism





A street in southern Seoul will be transformed into the center of “hallyu,” with facilities to be set up to promote Korean Wave stars and provide fans with more chances to experience Korea’s pop culture.
Officials of the Gangnam-gu Office said Thursday the southern Seoul district will form a “Hallyu Star Street” in Cheongdam-dong as part of efforts to attract more foreign tourists.
The district has been previously famous for being the magnet of trendy fashion and beauty therapies. Recently, it has become apparent that a growing number of patrons visit the district for the additional purpose of seeing the myriad of entertainment agencies clustered there, notwithstanding the limited chances of encountering hallyu stars. There are more than 150 agencies in Gangnam.
“The trend has been bolstered by the sensation of Psy’s Gangnam Style, and we are receiving scores of inquiries from foreigners about arranging tours to the district. With the street, we hope Gangnam will become the center of hallyu tourism,” a district official said.
From the end of this year to 2015, the office plans to set up various facilities along the 1.08-kilometer-long curved street running from SM Entertainment headquarters to Cheongdam intersection and from the intersection to JYP Entertainment building.
Girls’ Generation is a girl group of SM Entertainment. Gangnam District in southern Seoul will designate “Hallyu Star Street” in Cheongdam-dong which starts from the entertainment agency’s headquarters. The pop group is also Gangnam’s publicity ambassador. / Courtesy of Gangnam-gu Office

As a first step, it will establish a statue symbolizing the Hallyu Star Street in front of SM Entertainment, the starting point of the street. “It can be a statue of some stars or an abstract image of Korean Wave. We haven’t decided yet, but intend to erect it within this year,” the official said.
For the second stage next year, a section of the street will have special paving stones with stars’ handprints on them, like Hollywood’s Walk of Fame.
In five alleys of the district, stars’ photos will be posted on boards on the wall and fans can leave their messages for their favorite entertainers on them.
“Information poles” will be also set up along the street. Similar to those in Gangnam Station area, the poles with screens will offer a map of the area, information about Korean entertainers and tourist attractions in the district and nearby. The ward office will set up five of the poles first and build more if needed.
SM Entertainment, the agency for Super Junior, will see its head office become the starting point for the “Hallyu Star Street” in Gangnam, southern Seoul. / Courtesy of Gangnam-gu Office

Large screens called “Media Facade” will be set up on the outer walls of several buildings at the corner on the Cheongdam intersection. “In the section, we want to create the image of electronic signs and screens like at Times Square in New York. Singers’ music videos and other promotional video clips of stars will be shown there too,” the official said.
A “Hallyu Square” will also be designated at the end of the street facing the JYP Entertainment building, where concerts and other performances can be presented on a small-scale stage.
As the third step, the district office plans to link the Hallyu Star Street with nearby tourist areas of Apgujeong-dong and Garosu-gil, which are accessible from the street on foot.
It is constructing a tourist information center near Apgujeong Station, scheduled to be opened in February. The center will offer information about hallyu stars as well as medical tourism, which has also become popular in Gangnam where more than half of Seoul’s plastic surgery and skin care clinics are located.
Expanding the hallyu tour to other types of tourism is the final stage of the plan. The ward office will design three tour routes under three different themes: a Korea Fashion Street, a Beauty and Well-being Street and a Green Tour Line.
The hallyu street will be parts of the fashion street that is stretched to the east wing of Galleria Department Store. Flagship stores of luxury name brands are on the fashion street.
The beauty street route includes restaurants in Garosu-gil and nearby beauty clinics. The green route features Dosan Park.
“We estimate a range of between 10 billion won to 20 billion won for the whole project. We’ll seek private investors and state subsidies for this,” the official said.


Samsung aims at top five gobal brand value



Sue Shim
Samsung Electronics Chief Marketing Officer


Suwon of Gyeonggi Province:
 
Over the past few years, Samsung Electronics has been in fierce patent battle with Apple. It still remains to be seen which company will claim victory but the dispute has brought mixed results to the Korean technology giant so far.

A U.S. jury gave a $1.05 billion victory to the California-based firm, while courts outside of Apple’s home turf have generally ruled in favor of Samsung, thwarting the U.S. firm’s claims.

However, looking at the broader picture, it seems that things are turning more in favor of the Korean firm. Ever since the dispute began, Samsung has widened its market gap with Apple in the smartphones market. More importantly, its brand value globally has improved remarkably, while its rival’s has been stuck in a status quo.

``I’m positive our brand equity is going to see a steep increase over the next few years. Samsung Electronics aims to become the top five in brand value by 2020,’’ said Samsung Electronics Chief Marketing Officer (CMO) Sue Shim in an exclusive interview with The Korea Times at her office in Suwon, Thursday.

This is the first time that the CMO has unveiled the firm’s internal brand ranking plan. Among a total of 34 executive vice presidents inside Samsung Electronics, Shim is the only female.

``As CMO, I am so proud of seeing Samsung’s steady but large rise in brand value. Brand is crucial in reflecting a company’s representation and consumer awareness,’’ said the executive, who was a former Proctor & Gamble marketing specialist.

Shim handles all Samsung marketing and branding strategies. The company recently renewed its jersey partnership with Chelsea through 2015 and the company is also an official sponsor of the Olympic Games.

This year was truly a milestone for the Suwon-headquartered Samsung Electronics as the firm’s brand value grew a stunning 40 percent from the previous year. It jumped to 9th from 17th, according to the latest study from Interbrand ― the world’s leading brand consultancy.

Shim attributed the progress to an impressive performance in the mobile business, enhanced leadership in TVs and improved brand consistency, along with other brand strengths across many categories. The company is also ranked fifth in the global information technology (IT) industry.

Samsung Electronics’ brand value has showed a phenomenal increase helped by a stellar business and an improved brand performance, as the figure went up 92 percent from $12.4 billion to $23.9 billion, according to Interbrand .

The contribution of the mobile business increased from 53 percent to 73 percent. The brand value of Samsung televisions also showed continued growth, while IT, monitor and domestic appliances showed a healthy 10 percent growth increasing the brand value from $1.8 billion to $2 billion. The semiconductor brand also showed a stable performance.

``Another hidden point is Samsung has improved skills for communications and I can say that’s also why we saw a large jump in brand understanding,’’ the executive said.

The average brand value of ``Top 100 companies’’ grew by 10 percent this year, while Samsung Electronics’ average growth among consumer electronics and IT industries was 16 percent.

Referring to the company’s passionate efforts towards brand, the CMO said she is seeing a consistent bearing of fruit even in once-untouched territories such as Africa.

``I visited 33 countries across the globe to check out our real status. But I was impressed to see everybody acknowledged Samsung. Regardless of region or country, our brand recognition is now near 100 percent,’’ Shim said.

``We must consider why we do it and why we exist as a company. This evolution in thinking will guide our brand strategy and set a new direction,’’ she stressed.

Some say the ongoing global legal patent war with Apple has made a significant contribution to Samsung’s corporate value.

``I have something to say. But sorry, in this issue, I am not authorized to officially speak about the Samsung-Apple patent litigation issue,” the CMO said.
Samsung Electronics ranks 9th in brand value by global brand research agency Interbrand for 2012. / Korea Times file

Brand consistency

When asked about strategies to achieve the ``top 5’’ goal in terms of brand value by 202, Shim said: ``Samsung will maintain consistency in branding. Consumer value is our top phrase.’’ According to Shim, consumers value the rich and diverse experiences offered by products rather than focusing simply on the device itself.

``We’ve seen some improvement in brand consistency. But we are being asked to maintain that path. This is the pre-condition for us to enter the global top five,’’ she said.

To better handle Samsung’s brand campaign, Shim’s team began identifying everyday consumer requests related to values.

The team saw that by addressing familiar weak points, Samsung products could offer more satisfaction. To illustrate this connection, brand experts invented various new tools in which all weak areas pointed out by consumers were personified.

Referring to the bullish sales of its Galaxy S III smartphone and other Web-connected devices, the CMO stressed the so-called aspirational brand campaign that a good example of Samsung’s search for consistency in brand value.

``That’s why Samsung put `designed for humans’ phrase in our strategic Galaxy S III smartphone advertisements, as we want to create a human-centered brand campaign that illustrates how Samsung products provide people with more efficiency, more time and a more enjoyable experience,’’ Shim said.

``The campaign will continue next year. We have plans and we’ve been making profits as our products are selling well. What I have to do is to execute very fine-tuned strategies according to markets,’’ she said.

In line with the plans, Samsung plans to invest more to strengthen its ability for marketing management. ``This is about our management philosophy. We have competitive products, however, we were rather passive in letting consumers know our philosophy. Brand needs to be equalized with corporate philosophy. As the company is stable in terms of businesses, I will be more active in marketing-related campaigns,’’ the senior executive said.

``Messages should be clear by sticking to one point in advertisements, shops, on-line and other retailers.’’

When asked about companies that Samsung wants to benchmark, she didn’t specify any particular one, though the CMO admitted she is spending more time studying best practices at Western companies.

``In terms of brand strategies, Samsung should learn from many cases; and so I am studying some brands that saw a large and effective rise in value,’’ she said.

``It’s very tough to set up detailed marketing plans. Implementation and execution are different issues. Consumer preferences are varied and they are getting smarter in an era of smart devices. It’s nonsense that a single company is perfect in everything. That’s what we saw decades ago. That’s why we are open to learn more from other companies,’’ Shim emphasized.

``The critical question is finding out from a brand what we are trying to achieve. Different brands surely have different objectives depending on what market segment they are trying to address,’’ she continued.

Pointing to steep rises of tech companies such as Google, Apple, IBM and Intel in brand value, Shim said this trend is more than a surprise as it shows how aggressively technology has invaded the top of Interbrand’s charts.

Among the top 10, Apple clinched second place in the list only behind Coca-Cola, followed by IBM, Google, Microsoft and Intel. But not everyone in technology came out a winner this year ― Microsoft, Nokia and RIM were among those that took a bruising ― but Interbrand’s rankings hint that it’s far better to be making tablets and smartphones than designer handbags.

``That’s why Samsung Electronics is offering a wide variety of products across all parts of the world. We enable new and enhanced possibilities for all,’’ the CMO said.
Samsung flags and a poster promoting its OLED TVs are displayed at Messe Berlin during the IFA tradeshow in August. The global awareness of world’s largest electronics maker by revenue has been soaring in recent years.
/ Korea Times file

Sports marketing

The CMO didn’t give any details on Samsung’s sports marketing, though the company considers this another vital communication strategy enabling it to create a stronger emotional bond with consumers.

Through its global sports sponsorship over the last two decades, Samsung has increased its brand value, quite considerably, according to Shim.

For some major multinational companies such as Samsung, major sporting events are about business and marketing. The International Olympic Committee (IOC) is expected to rake in around $1 billion this year through corporate sponsorship.

Shim was also positive about returns that Samsung got via these sports marketing campaigns, saying they are the right platform to expand Samsung’s global reach and to further develop relations with its consumer base.

``Samsung believes sponsorships with Chelsea and the Olympics brought excellent returns so far,’’ she said during the interview.

``As a good corporate citizen and responsible company with respect and dignity, Samsung is dedicated to expanding our sponsorship programs and we will keep a greater consistency because I believe sporting values truly help to strengthen Samsung as a global brand.’’

``Irrespective of the industry, I think the critical question for a brand is who are they trying to talk to, and therefore what event or sporting athlete should they sponsor?’’

With the 40 minutes given time gone, Shim hurried out of the interview room located at the bottom of the R4 building as she had business meetings with overseas clients scheduled.
 
 

Thursday, November 1, 2012

'Templestay is a cultural movement'


Ven. Popchin, director of the Cultural Corps of Korean Buddhism
/ Courtesy of Cultural Corps of Korean Buddhism
 
Monastic immersion makes contribution to social integration

Some people join the templestay program to fight illness while others visit the Buddhist sanctuaries to spend more meaningful time or savor healthy temple foods.
The reasons vary, but there is one common denominator for the participants ― peace of mind.

“The templestay program is a cultural movement to awaken people who live with the hustle and bustle of a mundane world into a world of finding happiness in themselves and sharing it with others. It is not a propagating program that is intended to turn the participants into Buddhists. If it were, it could not have been continued for 10 years,” Ven. Popchin, director of the Cultural Corps of Korean Buddhism, an affiliation of the Jogye Order, said in an interview with The Korea Times.
Foreigners attend a templestay program in this file photo. Presently, the Cultural Corps of Korean Buddhism runs 16 temples specializing in interpretations for foreign tourists. / Korea Times file

More than 70 percent of those who partake are non-Buddhists, a recent survey showed, attesting to the popularity of the program that marks a decade this year.
It was initiated ahead of the 2002 Korea-Japan World Cup but the idea had burgeoned long before. “Some might say the program was launched to provide accommodation as the international event drew foreign tourists. But it was totally wrong. The sect has purely pursued a cultural movement from the beginning to help people learn something by experiencing monks’ lives,” he said.

In China and Japan, there are similar programs run by temples, which provide accommodation for visitors but they differ from the Korean program. “Our templestay program is very unique and special in that we offer traditional culture rather than Buddhism itself. It is very open to anybody and embraces all classes, religions and nationalities,” he said.
The templestay program, which marks the 10th anniversary of its inception this year, has attracted 1.9 million visitors until 2011.
/ Korea Times file

Through the program, the sect is becoming more open-minded to other religions and caring for social minorities to bring humanity into society and a balance of body and mind for individuals.

He said during the past decade the Jogye Order has focused on laying the foundations and attracting participants but from now it will put more emphasis on the quality of the program.

The templestay initially began with 33 temples in 2002, a figure that rose to 109 this year. The program also saw an average 30 percent increase per year in participants, totaling up to 1.9 million visitors as of the end of 2011.
Temple foods

“The number of the participants is not that important for us now. More participants might ruin the natural environment where most temples are located. We are now focusing on diversifying the participants to balance the program, for example, embracing more social minorities,” he said.
The organization launched a tour program three years ago to invite the homeless and multiracial families. This year, the program invites students suffering from school violence. Even other religious leaders are invited to tour the sacred places including Buddhist temples in a reciprocal gesture.

“We’re making efforts to integrate diverse social classes. It’s the future direction of the templestay program for the next decade and ultimately the role of religion in the 21st century in a material-oriented society,” he said.

The director who is widely involved in overseas activities sees an increasing number of foreigners getting interested in Korean templestays.
The program is widely known in other countries, according to the director. “In the past, those who I met abroad easily associated Korea with taekwondo or North Korea. But now wherever I go, people talk about the templestay program. It’s now a national brand representing Korea,” he said.

“Foreign participants are important for us. They are eager to join the program if given a chance. Foreigners want to experience Korean traditional culture in the Buddhist temples which have more than a 1,700-year history,” he said.
It is rather easy to satisfy foreigners because their reasons are simple and clear. “They like meditation, Buddhist ceremonie, and talking with the monks. Immersion in the monks’ lives is the best way for them. Making a special program might be too artificial and it’s not proper for the spirit of the templestay program,” Popchin said.
Instead, foreigners need more interpreters to explain the monastic lives and Korean Buddhist culture and want cleaner accommodation. Presently, the organization runs 16 temples specializing in interpretations for foreign tourists.

The programs vary in content ranging from monastic programs, relaxing templestays and templestays featuring specialized themes. The participants can enjoy the Buddhist ceremony called “yebul,” formal monastic meal services, Zen meditation, a tea ceremony known as “dado,” making lotus lanterns, and 108 prostrations.
The templestay was selected as one of the world top five cultural products on the Organization for Economic Cooperation and Development report titled “The Impact of Culture on Tourism” in 2009. The report says, “The templestay program is a good example of a theme-based tourist attraction. It is a cultural experience program designed to help visitors understand Buddhism in Korea better and contributes to enhance the attractiveness and competitiveness of local territories as cultural tourism resources.”

Anniversary events

The organization is offering a special event titled “Finding Happiness Within Myself” from Nov. 1 to 4 at Jogye Temple in downtown Seoul. The event consists of an experience zone and a traditional temple food zone. The experience zone invites 1,000 people who want to create a mandala (Buddhist painting) together and make traditional rice paper, sutra printings and rubbings.

The food zone exhibits how Korean temple food used to be and its modern interpretation and a photo display of seasonal Koran temple foods along with tea and conversation with a monk.

Also, “SMILE” (the Self-Made Inspiration and Laughter Exhibition) is on display at the Sejong Museum of Art through Nov. 12. Some young modern artists have been taking part in Buddhist workshops, templestay programs and other activities. The exhibition consists of three sections ― “The Smiles of 8 Young Artists,” “My Smile,” “The Audience’s Smile,” “Our Smiles” and “Smiling Together.”
 
 

Queen of the Chelsea Flower Show


Hwang Ji-hae: “I get inspirations from the gardens I saw while growing up.”

 

Courtesy: The Chosun Ilbo

“Can you make me look attractive to investors?” Everyone laughs when Hwang Ji-hae (Jihae Hwang), 36, the “queen of the Chelsea Flower Show,” makes this odd request as she poses for the camera. But it is understandable, considering the anguish money has caused her this year. Though she has won a gold medal two years in a row at the world`s most prestigious garden show, she has fallen into debt. “Participating in the flower show twice has cost me my car and my house,” she says with a laugh.
 
 
“Quiet Time: DMZ Forbidden Garden,” her entry for this year won the Royal Horticultural Society President`s Award, the highest honor in the Show Garden division (for gardens covering 200m²) of the Chelsea Flower Show, held in May in London, but it almost did not come into being. Three weeks before the show was set to open, when the garden was about 40 percent complete, Hwang realized that she did not have enough money to continue. But like a miracle, two construction companies from her home province of Jeolla in Korea came forward as patrons. British visitors to the “DMZ Forbidden Garden” were duly impressed with the treasure trove of plants that have paradoxically survived thanks to the division of the country after the Korean War. Some of the more famous visitors to the garden were Prince Phillip, Princess Anne, and fashion designer Paul Smith.
 
We met Hwang when she returned to Korea to participate in the Gwangju Biennale. Tanned and wearing leather boots, she looked as if she had just been planting a couple of trees. “It`s not the sun`s fault,” she says. “I`ve always been dark skinned. I must have been born with a spade in my hands.” (laughs)
 
The Queen of Chelsea in Debt
 
Q. So you mean the star of the Chelsea Flower Show has fallen into debt.
 
A. My family home was already mortgaged when I won a gold medal in the 2011 show with “Hae-woo-so: Emptying One`s Mind” in the Artisan Garden division (small garden of 20m²). My younger brother, who looks after the family books, is very upset with me. (laughs) I poured more than 200 million won into this year`s garden, “DMZ.” The remaining 500 million won came from two construction companies in the Honam region, Hoban Construction and Namkwang Engineering & Construction, which gave 300 million and 200 million won, respectively. The economy`s not good right now, so I was just very grateful. As I am a Honam native, the city of Gwangju also helped me. When I came home a month ago I was busy going around visiting all the people I am indebted to.
 
Q. Is the Chelsea Flower Show so important that it`s worth going into debt?
 
A. The Chelsea Flower Show began in 1827 and is the biggest show of its kind in the world. A royal event organized by the Royal Horticultural Society (RHS), it is the dream of all garden designers. I learned about the show 10 years ago. I had been active as an environmental artist and always had a thirst for nature. When I saw the Chelsea show, I was convinced that a garden was the perfect medium for fusing nature and art. Vaguely I believed I would do well, and it seems it was fate. How can I put it? It was like meeting a long forgotten first love again.
 
Q. You received gold medals for both your first and second entries in the flower show, even though you were a newcomer.
 
A. To prepare for the show I first went to stay in London in 2007. At first, I didn`t even dream about entering. I wanted to build my skills first and set out to apply to the faculty of garden design at the Inchbald School of Design. But one day the vision of a traditional Korean toilet, haewooso, came to me. Not because I`m particularly patriotic. But I was lonely and tired in a foreign country where I didn`t speak the language, and I kept looking back on myself, wondering who I was. I realized we didn`t need to envy the formal gardens of Europe, and found myself remembering the natural gardens that I saw while I was growing up. I recalled the night stars I saw on my way to the outhouse at night, the breezes at dawn, and the smell of the earth. It was now or never, I thought, so I gave up the idea of going to school and sent my design plans to the Chelsea Flower Show.
 
Q. What are the judging procedures?
 
A. First you have to submit to the RHS your landscaping blueprints, gardening plans, drawings, and 3D images that show what the garden will look like. If you make it to the second round, you are judged on the rarity of the plants chosen, and the artistry of the design. Receiving a notification on site allocation means you`ve made it to the third and final round.
 
Quiet Time Korean DMZ forbidden Garden Chelsea Flower Show 2012 by Jihae Hwang
 
Photo Courtesy: www.studiogblog.com
 
 Quiet Time Korean DMZ forbidden Garden Chelsea Flower Show 2012 by Jihae Hwang

 Photo Courtesy: www.studiogblog.com
 
A. For the DMZ garden you were allotted the site in front of the Queen`s Garden, which is the highlight of the Chelsea Flower Show.
 
A. It was a difficult site, triangular in shape and open on all three sides. It was a little daunting to be under the spotlight next to the Queen`s Garden, but I took the site allocation as recognition of the quality of my design, which gave me confidence. The DMZ garden aroused a lot of interest in the first two rounds of judging.
 
Q. The work must have been difficult considering the great size of the site.
 
A. The garden required native plants from home to be brought to London, so freight costs were three times higher than usual, and getting them through customs was also an ordeal. There are no specialist garden construction companies in Korea so our team did all the work ourselves. We had to make all the flowers bloom at the same time for the opening of the show on May 20, and we ran our feet off taking care of 10,000 plants at the same time. And our funds had run dry.
 
Q. I can imagine the RHS would have been disappointed if you had given up on your garden due to lack of funds.  
 
A. That`s not the case. The RHS has held successful shows for 185 years. It makes thorough preparations, and if I had given up another team would have been ready to replace me right away. Lots of artists were probably waiting for me to give up. Three weeks before the opening, when the notice came asking me to sign forfeiture papers, I exhausted myself with anxiety until I felt blank. When I emptied my mind and resigned myself to the situation, a miracle happened. (laughs)
 
Changing Trends in Garden Design   
 
“Quiet Time: DMZ Forbidden Garden,” comprised of 10,000 plants of 300 species, is not a neat, pretty garden. The grass and trees seem to grow haphazardly and are not trimmed to any particular size. “Instead of prestige trees and flowers, I planted wildflowers. Sixty percent are indigenous Korean plants,” says Hwang. “I planted mugwort, which our soldiers used to stop bleeding; plantain, which was squeezed for juice to treat stomachache; and plants that could be used for food such as wild grapes, hardy kiwi, shepherd`s purse, and dandelions.” The high watchtower and barbed wire that runs around the garden are reminders of the war. Bottles containing letters from separated families, a path paved with thousands of uniform buttons, and a bench made with the ID tags of 8,000 British veterans of the Korean War… A stream runs through the middle of the garden.
 
Elizabeth Banks, president of the RHS, praised the garden, saying it was the most profoundly moving garden she had seen in her life. The Times introduced it as a garden featuring a watchtower and barbed wire and the most original that the queen would see this year, while the Guardian said the weeds had become jewels. In addition, a British gardening magazine said that the messages of reconciliation and healing in the DMZ garden made all the other gardens pale into pretty insignificance.
 
Q. Both the Hae-woo-so and DMZ gardens are filled with nameless wild grasses and wildflowers.
 
A. I was born in the countryside, so I`m not used to roses and lilies. The only ones I saw were in the school flowerbeds. The fields where I played were covered with wildflowers like river bulrushes, touch-me-nots, burnets, and the smartweeds called myeoneuri mitsitgae [daughter-in-law`s toilet paper]. Nobody cares about the wildflowers, but when they are planted together in clumps they are really beautiful. I love their lines and shapes, their clear colors.
 
Q. What is it about the DMZ garden that moves people?
 
A. As everyone knows, Europe is having a hard time right now. It`s not only the economy; the people are also exhausted. In Europe gardening is an upper class pastime. In the way they change their brand name clothes every season, the rich newly decorate their gardens every season with expensive plants and flowers. At the Chelsea Flower Show also there has been a preference for gardens featuring rare plants, newly developed species, and beautiful luxurious flowers and trees. But Korean gardens like “Hae-woo-so” and “DMZ” shook them up. They were astonished by the simplicity and roughness of the Korean garden, which was nevertheless overflowing with life and energy. The Europeans, who cringe at the word “toilet,” discovered in it truthful stories about real life.
 
Q. So you`ve changed the trend of European gardens?
 
A. The garden that won the gold medal for best show garden this year in the Hampton Court Palace Flower Show, one of the three top flower shows in the world, was titled “Bridge over Troubled Waters.” It`s hard to say they were not influenced by the Hae-woo-so and DMZ gardens. When I submitted my blueprints to the Chelsea show, people scoffed at first. Bets were placed before the show and it was predicted that a pyramid garden for parties by British star designer Diramuid Gavin would be the favorite. But against expectations DMZ was the winner. People were moved by the simple spirit of the garden.  
 
Q. Members of the royal family including Prince Phillip, Princess Anne and Prince Edward have visited the garden.
 
A. Prince Phillip thanked me and said it was an honor to see such a garden before he died. Paul Smith said it was fortunate both for himself and for England to have discovered Hwang Ji-hae. He was a very sexy and witty person. One other visitor said that standing in the garden made him feel a sense of peace. When one of the volunteers who helped make the garden said “I`m eating food for the soul,” I almost burst into tears.
 
Q. I hear that some Korean War vets also played a part in completing the DMZ garden.
 
A. When the garden was in danger of being discontinued, they wrote a letter to Queen Elizabeth and to our presidential office, Cheong Wa Dae. They hoped to see the garden completed to ensure that the Korean War did not end up being a forgotten war. Many of them wept when they came to visit the garden at the show.
 
Strength from Deficiency
 
In the garden design and landscaping world, Hwang Ji-hae belongs to the minority. A graduate of Mokpo University where she studied Western painting, Hwang was active for a long time in the Gwangju area as an environmental artist. Her artistic inspiration comes from her childhood in the country town of Gokseong and her mother, who was a typical country woman. “When I design gardens I always think of my mother,” she says.
 
Q. Did you show artistic talent as a child?
 
A. Drawing was the only thing I did well as a child. In our poor country neighborhood my mother was the only one with a real passion to see her children educated, so I often used the whole art room in my school by myself. (laughs)
 
Q. What kind of person was your mother?
 
A. She was a tough person who had to raise three children on her own and made a living by running a restaurant and a hair salon. But she was also a woman who on windy days would take a chair out into the yard and close her eyes to enjoy the wind. She had great sensitivity to such things, unlike most country women. She knew how to use nature to deal with the fire in her heart. She gave me my name Ji-hae, which means “wise sea.”
 
Q. You majored in painting, so how is that you`ve found success as a garden designer?
 
A. The kitchen garden that my mother cultivated was my first garden and my treasure trove. The garden had all kinds of fruits and vegetables growing in it, so many that there are few fruits that I have not tasted. I would play in the garden and fall asleep there, and was constantly bitten by insects. My childhood of playing in the fields is my source of inspiration and energy. Once I decide on the theme, it`s easy for me to see which plants will look most natural in the garden.
 
Q. A lot of people are surprised that the star of the Chelsea Flower Show is from a provincial university.
 
A. I wanted to attend an art college in Seoul but I didn`t get in. I`m the kind of person who doesn`t like to take any steps backward, even drive in reverse, so instead of repeating I decided to attend a university close to home. But there were a lot of excellent professors there who gave us experience in a lot of different genres. My experience with gardens in university, which called for a variety of skills and even made me want to get a driver`s license for heavy equipment, laid the ground for my current work.
 
Q. Can you tell us about Muum, the environmental art group that you formed?
 
A. My eyes were opened to environmental art thanks to a professor who had studied the subject in Paris. When I was a student teacher, I once painted a mural at a country school. When I saw the children clapping and jumping with joy, I decided to form a group of volunteers and we went around painting murals at country schools and medical centers. That was the start of Muum.
 
Q. Why the name Muum?
 
A. The look of the name [뮴 in Korean] is artistic! (laughs) There is no special meaning. If you look at the word, it looks like a person sitting with knees bent. From childhood I liked to see my mother praying on bended knee. Although it`s a local artists` group we have worked not only in the whole Honam region but also in Seoul. We`ve also done a whole lot of apartment complex landscaping work, though we were only subcontractors.
 
Q. Do you think you would have found sponsors more easily if you had come from an elite university?
 
A. I don`t know. But I do know that my drive for life comes from deficiency, from my complexes. (laughs)
 
Q. I hear you are planning to enter the Gardening World Cup at Huis Ten Bosch in Nagasaki, Japan this September.
 
A. I have been getting a lot of calls since I won an award at the Chelsea show. The world`s top 10 garden designers are invited to the World Cup, so it is a great honor, but to tell the truth, I`m very tired.
 
Q. Are you planning to enter the Chelsea Flower Show again next year?
 
A. No. The experience this year was so hellish I don`t think I`ll be returning next year. (laughs) If no corporate or government sponsor appears and offers to help first, then definitely not. Ha-ha!
 
Source:  koreafocus.or.kr