While hallyu, or the Korean wave, seems to be making headway with K-pop’s surprise expansion to continents other than Asia, people are asking whether it can last. Industry insiders, scholars and journalists attempt to determine its prospects at a conference this week.
The Korea Creative Content Agency (KOCCA), along with the Korea Foundation for International Culture Exchange (KOFICE), is hosting the “International Conference on Korean Wave” at the Grand Intercontinental Hotel in Gangnam, Seoul on Thursday.
Sponsored by the Ministry of Culture, Sports, and Tourism and the European Union Chamber of Commerce in Korea (EUCCK), the forum has invited among others Luke Kang, senior vice president and managing director of the Walt Disney Company Korea, Ko Jeong-min, professor at Hongik University, and Christophe de Sabatino, chairman of French animation studio MoonScoop Group.
“A ‘new hallyu age’ is dawning with hallyu’s horizon spilling over into different regions and genres,” said Lee Jae-woong, president and CEO of KOCCA, in a press release. “We are hosting this event to analyze the current situation objectively and then with that basis to draw up future plans to sustain the upward trend today.”
The conference will divide the analysis into two parts: one from the creative industry’s point-of-view and the other from a business perspective. With his past posts at MTV and Monitor Group, Kang is to cover both, according to the program, speaking on the trend of the global creative content market and methods for a Korean business entry.
Kang and the other main speakers for the event have all confirmed their participation at this time.
Both KOCCA and KOFICE are government-supported organizations with the mission to promote Korean culture and creative works within the country as well as overseas.
“Any business or just about any person interested in the Korean wave are welcome to attend,”said Park Seung-ryong, an organizer of the event at KOCCA. It is open to the general public with a maximum capacity of 150.